doTask vs Fresha

Fresha is booking and payments software for salons, spas and barbers, with a marketplace where clients find and book businesses. doTask is an inbox and AI Agent for WhatsApp, Instagram, Messenger, web chat and email, with bookings, invoices and email marketing built in. Fresha charges per team member; doTask charges per business.

Checked 19 October 2026 on each company's own pagesdoTask pricing

Which to choose

Choose doTask if
  • Clients book by messaging you on WhatsApp or Instagram, and you want an AI Agent to answer and book the slot in the chat.
  • You want one inbox where your team replies to WhatsApp, Instagram, Messenger, web chat and email.
  • You want one price per business, not per team member, and WhatsApp reminders billed by Meta with nothing added.
  • You sell memberships and packages, and want leads, tasks and email marketing in the same app.
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Choose Fresha if
  • You want new clients from the Fresha marketplace, where people search for and book salons and spas.
  • You only need bookings for a small team: Fresha Team is RM 45 per team member a month, so three staff cost RM 135.
  • You want commission, pay runs and timesheets from your booking provider (Team plan).
  • You want add-ons such as a loyalty programme, a website or Xero accounting from the same provider.

Side by side

doTaskFresha
Starting priceFree plan. Paid from RM 199 a month, or RM 1,990 a year.Independent RM 67.95 a month for one team member. No free plan.
PlansFree RM 0, Starter RM 199, Growth RM 449, Business RM 899 a month. Monthly with no contract, or yearly at ten months' price (RM 1,990, RM 4,490, RM 8,990).Independent RM 67.95 a month (one team member); Team RM 45 per team member a month; Enterprise custom for more than 20 team members.
How staff are pricedPer business. Staff calendars: 1, 3, 10 or unlimited. Seats: 1, 2, 5 or 15. Add-ons for more.Per bookable team member. Team members are unlimited on Team.
Free trialTry Growth free for 14 days, no card.7-day free trial, no credit card.
BookingsOn paid plans: appointments and classes, deposits, reminders and a booking page.Calendar and online booking through Fresha, your website, Facebook and Instagram. No fee per appointment.
Text and WhatsApp messagesMeta bills WhatsApp messages to your own WhatsApp Business account at Meta's rates. doTask adds nothing and charges no fee per number.20 free a month (per team member on Team), then RM 1 a text or RM 0.21 to RM 1.50 a WhatsApp message. Email and app notifications are free.
Chat inboxShared inbox for WhatsApp, Instagram DMs, Facebook Messenger, website chat, email, and SMS through your own provider.Not listed on the pricing page.
AI agentIncluded: 50, 300, 1,000 or 3,000 AI conversations a month. Answers from your own information, books on paid plans, and hands over.Not listed on the pricing page.
Email marketingIncluded: 100, 1,000, 5,000 or 25,000 contacts by plan, with add-ons for more.50 marketing emails free a month (per team member on Team), then RM 0.03 each.
Payments and salesInvoices, checkout, memberships and packages included.Card processing is an optional add-on; rates not listed on the pricing page.
Google reviewsGoogle Business Profile reviews with AI-suggested replies.Google Rating Boost add-on, RM 24.95 a month per location.
New clientsNo marketplace. Clients book on your own booking page or in the chat.Fresha marketplace. The pricing page shows new marketplace clients as free, and returning clients have no fee.
Data and companyStored in Singapore. Built in Kuala Lumpur.Not compared here.

Prices as listed on 19 October 2026, before tax. US dollar prices are converted at about USD 1 = RM 4.10. Meta's WhatsApp charges are separate on every tool; see WhatsApp API pricing in Malaysia.

Something out of date?Prices and features change. Write to [email protected] and we will correct it.

Pricing

Fresha charges for each team member who takes bookings: RM 67.95 a month for one person, or RM 45 per person a month on Team. Texts and WhatsApp messages past the free 20 a month are charged per message, and marketing emails past 50 a month are RM 0.03 each.

doTask charges one price per business. Starter is RM 199 a month with 2 seats and 3 staff calendars. Growth is RM 449 a month, about RM 374 billed yearly, with 5 seats and 10 staff calendars. Both include the inbox, the AI Agent and email marketing.

For five staff, Fresha Team is RM 225 a month before message fees. For bookings alone, Fresha costs less. doTask costs more and replaces the chat tool and the email tool as well.

Where Fresha is stronger

Fresha is built for salons, spas and barbers. Its marketplace brings in clients who search for a service nearby. The Team plan adds commission, wages, pay runs and timesheets, and add-ons cover loyalty, a website and Xero accounting. A salon that gets most bookings through a marketplace and rarely chats with clients will find it simpler and cheaper.

Where doTask is different

Many salon and spa clients book by sending a WhatsApp or Instagram message. doTask puts those chats in one inbox, and the AI Agent answers questions about services and prices and, on paid plans, books the slot in the chat. Your team can take over any conversation.

Reminders go out by WhatsApp, and Meta bills them to your own account at Meta's rates. Memberships, packages, invoices, leads and email marketing sit on the same client record.

Questions

Which is cheaper for a small salon?

For bookings alone, Fresha usually is: RM 45 per team member a month on Team. doTask starts at RM 199 a month per business and adds the chat inbox, the AI Agent and email marketing.

Who bills the WhatsApp messages?

Fresha charges RM 0.21 to RM 1.50 per WhatsApp message after 20 free a month. With doTask, Meta bills your own WhatsApp Business account at Meta's rates, and doTask adds nothing.

Can I keep the WhatsApp Business app on my phone?

With doTask, yes. Meta calls this Coexistence.

Sources

  1. doTask pricing · checked 19 October 2026
  2. doTask Bookings · checked 19 October 2026
  3. Fresha pricing (MYR) · checked 19 October 2026

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