WhatsApp Business API pricing in Malaysia
Meta charges your business for each WhatsApp message it delivers, and the price depends on the message category and the customer's country code. This page lists the rates for Malaysian numbers from October 1, 2026, when Meta starts charging for replies as well as templates. It shows how to work out a monthly bill, and what doTask adds to it: nothing on the messages, only your plan.
WhatsApp BusinessMalaysian rates per delivered message
For messages to Malaysian (+60) numbers, from 1 October 2026. Meta publishes the ringgit rates itself; they are not a conversion.
| Category | Ringgit | US dollars | Notes |
|---|---|---|---|
| Marketing | RM 0.3467 | USD 0.0860 | Charged on every delivery, inside or outside the customer service window. No volume tiers. |
| Utility | RM 0.0564 | USD 0.0140 | From October 1, 2026 also charged inside the customer service window. Lower rates from the 150,001st utility message in a month. |
| Authentication | RM 0.0564 | USD 0.0140 | Lower rates from the 100,001st authentication message in a month. Some businesses may be charged the authentication-international rate (USD 0.0418, RM 0.1685) instead. |
| Service | RM 0.0564 | USD 0.0140 | Free-form replies inside the 24-hour window. Charged from October 1, 2026, after the first 1,000 delivered each month per business phone number. No volume tiers. |
How Meta charges
Meta has charged per message since July 1, 2025. You pay only when a message is delivered. The rate depends on the category of the message and the country code of the number you send to, so a message to a +60 number costs the Malaysian rate wherever your business is.
There are four categories that matter for most businesses. The 24-hour window explained covers when each one is used.
- Marketing: template messages that promote, announce or re-engage. The most expensive category.
- Utility: template messages about something the customer already started, such as an order update or an appointment reminder.
- Authentication: template messages that carry a one-time code.
- Service: free-form replies you send while the customer service window is open. The window opens for 24 hours each time the customer writes to you.
What changes on October 1, 2026
Until September 30, 2026, replies inside the customer service window cost nothing, and so did utility templates sent inside it. From October 1, Meta charges for both. Service replies cost the same as utility messages in each market, and every business phone number gets 1,000 free service messages a month. Unused free messages do not roll over.
Meta also says it will stop delivering service messages past the free 1,000 for any WhatsApp Business account with no payment method. Add a card before the free messages run out.
The Malaysian marketing, utility and authentication rates are the same as on Meta's July 1, 2026 rate card.
Volume discounts for utility and authentication
Utility and authentication messages get cheaper at high volume. Meta counts the messages across all WhatsApp Business accounts in your business portfolio, per market and category, and resets the count each month. Marketing and service messages have no tiers. The tiers for Malaysian numbers are:
| Discount | Utility messages a month | Authentication messages a month | Rate (USD) |
|---|---|---|---|
| List rate | 0 to 150,000 | 0 to 100,000 | 0.0140 |
| 5% off | 150,001 to 1,000,000 | 100,001 to 300,000 | 0.0133 |
| 10% off | 1,000,001 to 4,000,000 | 300,001 to 1,000,000 | 0.0126 |
| 15% off | 4,000,001 to 25,000,000 | 1,000,001 to 10,000,000 | 0.0119 |
| 20% off | 25,000,001 to 50,000,000 | 10,000,001 to 20,000,000 | 0.0112 |
| 25% off | Over 50,000,000 | Over 20,000,000 | 0.0105 |
Paying in ringgit
Since April 1, 2026, Meta bills in Malaysian ringgit as well as US dollars. The MYR rates are Meta's own published figures, not a conversion made on the day, so your bill does not move with the exchange rate between rate card updates. Meta can update rates up to once a quarter.
How doTask fits
doTask connects your own WhatsApp Business number through Meta's sign-in. The number, the account and the templates stay in your Meta business portfolio. If the number is already on the WhatsApp Business app, you can keep using the app on the same number; Meta calls this Coexistence.
You pay two separate bills. doTask charges for your plan. Meta charges for messages, billed by Meta to your own WhatsApp Business account at Meta's rates. doTask adds nothing to them and never sees your card. Settings → WhatsApp shows whether a payment method is on file and links to Meta's billing page. All plans are on the pricing page.
| doTask plan | Price a month | Team seats | AI conversations a month |
|---|---|---|---|
| Free | RM 0 | 1 | 50 |
| Starter | RM 129 | 2 | 300 |
| Growth | RM 299 | 5 | 1,000 |
| Business | RM 599 | 15 | 3,000 |
Ways to keep your bill down
- Answer inside the window with a normal reply, not a template. It uses your 1,000 free service messages first.
- Use utility templates for transactional messages. A marketing message to a Malaysian number costs about six times a utility one. Keep promotions out of utility templates, or Meta will recategorize and bill them as marketing.
- Bring people in through Click to WhatsApp ads or a Facebook Page call-to-action button. Messages you send in the 72-hour free entry point window that follows are free to deliver, templates included.
- Send marketing only to people who opted in and still read your messages. You pay per delivery, whether or not they act on it.
Worked examples
Three monthly bills at the rates above. Your own numbers will differ; the method is the same.
A clinic sends 500 appointment reminders a month
Reminders are utility templates. 500 × RM 0.0564 = RM 28.20 (500 × USD 0.014 = USD 7.00). Say 150 patients reply and the clinic answers each once: 150 service messages, all inside the 1,000 free a month, so RM 0. Meta's charge is RM 28.20. On the doTask Starter plan (RM 129), the month costs RM 157.20 in total.
A retailer sends two promotions to 2,500 opted-in customers
Two broadcasts to 2,500 people is 5,000 marketing messages. 5,000 × RM 0.3467 = RM 1,733.50 (5,000 × USD 0.086 = USD 430.00). Replies to customer questions come to 1,400 service messages: the first 1,000 are free, and 400 × RM 0.0564 = RM 22.56. Meta's charge is RM 1,756.06. On the doTask Growth plan (RM 299), the month costs RM 2,055.06.
An online store sends 4,000 login codes a month
Login codes are authentication templates. 4,000 × RM 0.0564 = RM 225.60 (4,000 × USD 0.014 = USD 56.00). That is well under the 100,000 a month where the first discount starts, so every code is charged at the list rate.
Questions
Is replying to customers on WhatsApp still free?
Until September 30, 2026, yes. From October 1, 2026, Meta charges for service replies after the first 1,000 a month per business phone number. In Malaysia each extra reply costs RM 0.0564 (USD 0.014).
Does doTask mark up WhatsApp messages?
No. Meta bills message charges to your own WhatsApp Business account at Meta's rates. doTask charges only for your plan.
Can I pay Meta in ringgit?
Yes. Meta has billed in MYR since April 1, 2026, from its own MYR rate card.
Am I charged for messages that fail?
No. Meta charges only for delivered messages.
Do replies written by an AI assistant cost more?
Meta treats a reply written by a person or by a third-party AI, such as the doTask AI Agent, as a service message, at the service rate. Meta prices its own Meta Business Agent differently, by tokens.
Where do I add a payment method for WhatsApp?
In Meta's Billing & payments, on the WhatsApp Business accounts tab. doTask's Settings → WhatsApp shows whether a card is on file and links straight there. The steps are in Before you connect WhatsApp.
Sources
Rates are Meta's and can change once a quarter. We update this page when they do.
- Meta for Developers: Pricing on the WhatsApp Business Platform (rate cards, volume tiers, October 1, 2026 updates) · checked 28 September 2026
- Meta for Developers: Upcoming pricing updates for Meta Business Agent, service and utility messages · checked 28 September 2026
- WhatsApp Business: Platform pricing · checked 28 September 2026