A small teamchanging how businessesanswer their customers
doTask makes the inbox with an AI Agent built in: one place for WhatsApp, Instagram, website chat and email, with bookings and email marketing beside them, so a business can answer every customer without hiring a night shift.
We started in 2023 as a growth team for brands — performance marketing, content, video — and have worked with more than ten of them since. The same problem showed up in every engagement: the campaigns brought the messages in, and nobody could keep up with answering them.
So we built the thing we kept wishing our clients had. It answers from the business's own knowledge, books the appointment, looks up the order, and hands over to a person when it should — and it shows its work. Today it runs for the brands we grew up with, and it is open to everyone else.
We are still a small team, headquartered in Kuala Lumpur and working with clients around the world. We like it that way: close enough to every customer to notice what they need, and building the product ourselves.
What we believe
Four things that have not changed since the first client, and that the product is built on.
Speed without sacrifice
Fast doesn't mean careless. We move fast because we've done the thinking; every deliverable ships with the same care whether the timeline is 48 hours or two months.
Ownership
We treat your business like it's ours. A missed deadline or a weak reply is ours to fix — with a solution, not an excuse.
Real over polished
Authentic beats expensive-looking. We know the difference between work that impresses in a boardroom and work that makes a customer reply.
AI-assisted, human-led
AI makes the work faster and more consistent; people make the calls that matter. Our product is built the same way: the agent answers, your team decides.
Hiring or outsourcing? Neither.
A senior team and the systems behind it, for less than one hire — that is the shape we chose in 2023 and kept.
Our journey
doTask is founded
Zack Lam starts doTask in Kuala Lumpur with a focus on performance marketing and content for growing businesses. First two clients onboarded in week one.
First five clients, F&B first
1More Pizza, chuck's KL and Murray's join the roster. Social media and video production become core services alongside paid ads.
AI enters the work
The first custom AI dashboard is built for a client: brand intelligence, competitor tracking and campaign analytics in one place. It teaches the team what businesses actually ask of AI.
New verticals
Lifestyle, property and fashion brands join. A Creative Director, a Head of Marketing and a CTO join full time.
A full-stack growth team
KOL management, SEO, email, brand strategy and AI-powered creative round out the offering. Every client conversation keeps pointing at the same gap: answering customers.
doTask becomes a product
The inbox with an AI Agent built in — WhatsApp, Instagram, website chat and email in one place, with bookings and email marketing beside them — opens to businesses beyond the agency's clients.