Good brands with great products were struggling to grow online — not because of what they sold, but because of how they showed up. We decided to change that.

2023

founded in Kuala Lumpur, Malaysia

10+

brands scaled across Malaysia & SEA

12+

services under one growth-first team

5★

average client satisfaction rating

Our story

We started with a simple frustration.

Most agencies were slow, expensive, and built to protect their own margin — not to grow your brand. Freelancers were hit-or-miss and impossible to scale. In-house teams lacked the tools, time, and expertise to execute across every channel.

So in 2023, Zack Lam started doTask with a clear goal: build the growth team that every Malaysian brand deserves but couldn't afford — senior talent, AI-powered systems, and a real commitment to results.

The best brand growth happens when strategy, creative, and technology work together in a single team that actually knows your brand.

We started with two clients and a clear playbook. Three years later we've scaled brands across F&B, jewellery, lifestyle, tech, and property — building the kind of work that gets results, not just looks good in a pitch deck.

2023

doTask is founded in KL

Zack Lam starts doTask with a focus on performance marketing and content for Malaysian SMEs. First two clients onboarded in week one.

2023

First 5 clients — F&B focus

1More Pizza, chuck's KL, and Murray's join the roster. Social media and video production become core services alongside paid ads.

2024

AI integration & new verticals

doTask builds its first custom AI dashboard for Ness Jewels — brand intelligence, competitor tracking, and campaign analytics in one place. Web development and branding are added.

2024

10+ brands, SEA expansion

Portfolio grows to include lifestyle, property, and fashion brands. Team expands with a Creative Director, Head of Marketing, and CTO joining full-time.

2025

Full-stack growth agency — 12+ services

KOL management, SEO, email creation, brand strategy, and AI-powered creative round out a complete agency offering. doTask becomes the one team clients need for everything.

2026

doTask SaaS platform launches

A brand intelligence dashboard built for clients — AI insights, campaign tracking, and competitor monitoring available as a standalone product. The next chapter begins.

Our mission

To help every great Malaysian brand
show up the way they deserve to.

We believe the gap between a great product and a great brand is just execution. That's exactly what we're here to close — for every brand we work with, every time.

What we stand for

Five things we refuse to compromise on.

Speed without sacrifice

Fast doesn't mean careless. We move fast because we've done the thinking. Every deliverable ships with the same level of craft whether the timeline is 48 hours or 2 weeks.

Ownership

We treat your brand like it's ours. Every missed deadline, every subpar deliverable — we own it. Not with excuses but with solutions. Your success is the only metric that matters to us.

Real over polished

Authentic creative beats expensive-looking creative every time — especially in the Malaysian market. We know the difference between work that impresses in a boardroom and work that converts online.

AI-augmented, human-led

AI makes us faster, smarter, and more consistent. But humans make the decisions that matter — strategy, creative direction, brand judgment. The two work best together. That's how we build.

Results over activity

We don't count posts, impressions, or hours logged. We count leads, sales, and brand equity built. If the work isn't moving the needle, we change the work — not the report.

The team

Senior talent who actually care.

Every doTask client gets a dedicated team — not a rotating cast of junior staff. We hire for craft, judgment, and ownership, then build teams around the brands they serve.

Zack Lam

Founder & Strategy Lead

Built doTask after seeing too many great Malaysian brands with mediocre marketing. Leads all client strategy, AI product development, and business direction. Obsessed with the intersection of brand and performance.

Founder

Fahmi Hafiz Rozi

Chief Technology Officer

Leads all technical work — AI automation systems, custom dashboards, web development, and platform integrations. Makes the complex feel simple for clients who just want results.

Technology

Natsuki Tamura

Creative Director

Sets the visual and creative standard for everything doTask produces. From brand identity systems to social campaigns, Natsuki ensures every piece of work is distinctive and on-brand.

Creative

Ella Sim

Head of Marketing

Runs doTask's own marketing — social, content, and growth strategy. Also leads content strategy for clients across the F&B and lifestyle verticals. Deep expertise in Malaysian consumer behaviour.

Marketing

Daniel Latif

Head of Sales

Leads new business development and client onboarding. Makes sure every new client starts fast and clearly understands what success looks like before the first deliverable is produced.

Growth

We're growing the team.

We hire senior specialists — performance marketers, videographers, KOL managers, AI engineers. If you're excellent at what you do and want to work with great brands, we want to hear from you.

A note from the founder

The best client relationships we have are the ones where they genuinely feel like we're part of their team — not a vendor they call when they need something done.

When I started doTask, I made a decision: we would only take on clients whose brands we genuinely believed in, and we would only stay engaged if we were making a real difference. That means being honest when something isn't working, proactive when we spot an opportunity, and accountable to results — not just deliverables.

Three years in, that's still how we operate. We're small enough to care deeply about every client and big enough to execute everything they need. That's the sweet spot we want to stay in as we grow.

If you're building a brand in Malaysia or SEA and you want a team that treats your business like their own — let's talk.

Zack Lam

Founder, doTask · Kuala Lumpur

Our clients

Brands we're proud to have built with.

1More Pizza

F&B · KL

Murray's Beverages

Beverages · KL

Ness Jewels KL

Jewellery · KL

chuck's KL

Hospitality · KL

Quack Supersool

Lifestyle Retail · KL

Filipó

Lifestyle · KL

Dose Malaysia

Wellness · KL

Acremade

Events · KL

Réveil Studio

Fashion · KL

Green Living KL

Property · KL

Based in KL. Built for SEA.

We know this market from the inside.

Being based in Kuala Lumpur isn't just a location — it's a strategic advantage. We understand Malaysian consumer behaviour, the nuances of Bahasa and English dual-market content, the platforms that actually move the needle here, and the cultural moments that matter.

We serve clients across Malaysia, Singapore, and the broader SEA region. When you work with doTask, you're not getting an agency that's guessing at the local market — you're getting one that lives and breathes it.

🇲🇾

Deep Malaysian market knowledge

We understand Malaysian consumer behaviour, seasonal campaigns (Hari Raya, CNY, Merdeka), and the bilingual content strategies that work in this market.

📱

Platform-native for SEA

We know which platforms drive real results in Malaysia — Meta, TikTok, WhatsApp — and how to use them in ways that feel native, not imported from a US playbook.

🤝

Real local KOL network

Years of relationship-building with Malaysian content creators across every category — F&B, fashion, lifestyle, tech. We know who delivers and who doesn't.

⚡

Same timezone, fast response

All client communication happens in MYT. No waiting for overnight replies or chasing someone in a different continent when you need something done.

Work with us

Ready to build something
your brand is proud of?

Book a 30-minute discovery call. No pressure, no obligation — just a clear picture of what we can do for your brand and what it costs.

Book a discovery call →

We built doTask becausethe old way wasn't working.

We started with a simple frustration.

To help every great Malaysian brandshow up the way they deserve to.

Five things we refuse to compromise on.

Senior talent who actually care.

Brands we're proud to have built with.

We know this market from the inside.

Ready to build somethingyour brand is proud of?

We built doTask because
the old way wasn't working.

To help every great Malaysian brand
show up the way they deserve to.

Ready to build something
your brand is proud of?